Purpose

Financial Model

Market Analysis

Management Team

Define Product or Service

Competitive Analysis

Operations Plan

Corporate structure

Accounting system

Identifying/hiring key employees

Office space/build-out

Corporate identity/brand development

Interactive development

Commence operations

Marketing & PR

Executing first sales and transactions

Analysis of financial systems and operational efficiency

Ongoing marketing and research

Viability analysis - keep going or shut down?

Is initial or additional financing needed?

Revise business plan

Hire or scale back personnel

Identify additional product or service offerings

Geographical expansion

Consider growth alternatives

Exit strategy